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Guerrilla marketing : counterinsurgency and capitalism in Colombia
eBook Online
Guerrilla marketing : counterinsurgency and capitalism in Colombia
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'Guerrilla Marketing' argues that counterinsurgency and marketing have merged together in Colombia. More specifically the text analyzes a government program to persuade FARC guerrillas to defect from the rebel movement while also rebranding the Colombian army as a humanitarian actor.
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Title
Guerrilla marketing : counterinsurgency and capitalism in Colombia
Call No
F2279 .F387 2019
Digital Link
Click to Access
Authors
Fattal, Alexander L.
Subjects
Fuerzas Armadas Revolucionarias de Colombia.
Propaganda--Colombia.
Counterinsurgency--Colombia.
Mass media and peace--Colombia.
Mass media and war--Colombia.
Insurgency--Colombia.
Colombia--Politics and government--1974-
Language
English
Published
Chicago : The University of Chicago Press, 2019.
Publication Desc
1 online resource : illustrations (black and white).
ISBN
9780226590783

(ebook)

Series
Chicago studies in practices of meaning Chicago scholarship online Chicago studies in practices of meaning. Chicago scholarship online.
Target Audience
Specialized