Why do most financial decision-making models fail to factor in basic human nature? This guide to what really influences the decision-making process applies psychological research to stock selection, financial services and corporate financial strategy.

Originally published: Boston : Harvard Business School Press, ©2000.

Heuristic-driven bias -- Frame dependence -- Inefficient markets --Trying to predict the market -- Sentimental journey : the illusion of validity -- Picking stocks to beat the market -- Bias reactions to earnings announcements -- "Get-evenitis" : riding losers too long -- Portfolios, pyramids, emotions, and biases -- Retirement savings : myopia and self-control -- Open-ended mutual funds : misframing, "hot hands," and obfuscation games -- Close-end funds : what drives discounts? -- Fixed income securities : the full measure of behavioral phenomena -- The money management industry : framing effects, style, "diversification," and regret -- Corporate takeovers and the winner's curse -- IPOs : initial underpricing, long-term underperformance, and "hot-issue" markets -- Optimism in analysts' earnings predictions and stock recommendations -- Options : how they're used, how they're priced, and how they reflect sentiment -- Commodity futures : orange juice and sentiment -- Excessive speculation in foreign exchange.